Communication interactions on open Internet platforms as a significant factor in social adaptation to the diverse meanings of the socio-cultural environment
Research Article
How to Cite
Adamyants T.Z. 2026. Communication interactions on open Internet platforms as a significant factor in social adaptation to the diverse meanings of the socio-cultural environment — Sociologicheskaja nauka i social’naja praktika. Vol. 14. No. 2. P. 24-41. DOI: https://doi.org/10.19181/snsp.2026.14.2.2 (in Russ.).
Abstract
In this article, communication interactions on open Internet platforms are considered as a significant factor in the social adaptation of the population to diverse meanings on the same topic and, in general, to the socio-cultural environment. The focus is on the personal meanings of the participants in relation to the events and problems being discussed, on the one hand, and on the collective meanings that are developed as a result of mutual influences and interferences, on the other. According to the semiosociopsychological concept of social communication, which the article is based on, the concept of “meaning” is considered as a virtual multi-level structure of interdependent and mutually conditioned informative, cognitive, and figurative-emotional components focused on the intentionality (the balance of motive and goal) of the author/participant in the discussions. The method of intentional (motivational-targeted) analysis was used to identify the transmitted meanings. If the conditions of representativeness are met, the data on the features and parameters of collective meanings can serve as indicators of the success or risks of adaptation processes in relation to current topics and problems. The data obtained allows for timely and efficient management, political, socio-cultural, etc. decisions and actions (the “hand on the pulse” effect). As a result of studying the features of communication interactions on the open online platform Zen over the course of 2025, it was found that the majority of participants were able to adequately understand the diverse meanings of articles on the same topic, and that the prevailing collective meaning developed as a result of discussions generally corresponds to traditional moral values and norms. The data obtained indicate that communication interactions on open Internet platforms are a significant factor in the social adaptation of socially active and capable participants who can understand latent meanings (based on indirect data, these are mostly middle-aged and older individuals). The recommendations based on the data obtained are related to the advisability of educating all segments of the population, especially children, adolescents, and young adults, about the semantic features of the modern socio-cultural environment, as well as organizing mass events to develop the skills of understanding latent meanings in the field of social communication.
Keywords:
open Internet platforms, communication interactions, social adaptation, meaning, understanding of meaning, semiosociopsychology, method of intentional (motivationaltarget) analysis, intention, social management
References
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2. Lyublinsky V. V., Mikhaylenok O. M. The development of a network society and digital technologies in the mirror of social policy (international experience and Russia). Sociohumanitarian knowledge=Social’no-gumanitarny’e znaniya. 2023;(2):15–22. (In Russ.). DOI 10.34823/SGZ.2023.2.51976.
3. Voronkova O. A. Network internalization: the emergence of a new motivational matrix for social and political participation. Social and Political Research=Sotsial’no-politicheskie issledovaniya. 2020;1(6):17–28. (In Russ.). DOI 10.20323/2658-428X-2020-1-6-17-28.
4. Streltsova E. A., ed. Online life: the digital transformation of Russian society. Moscow: Izd. dom Vy’sshej shkoly’ e’konomiki; 2025. 183 p. ISBN 978-5-7598-3031-3. ISBN 978-57598-3112-9 (e-book).
5. Vasilyev N. A., Karpukhin O. I. Social networks: turning the “field of freedom” into a weapon of the anti-Russian information war. P.O.I.S.K: Politics. Social Studies. Art. Sociology. Culture=Poisk: Politika. Obshestvovedenie. Iskusstvo. Sociolodiya. Kul’tura. 2022;(4):18–32. (In Russ.).
6. Smorgunov L. V. Transversality of network communications and the choice of behavioral strategy: A conceptual dimension. Bulletin of the Peoples’ Friendship University of Russia. Series: Political Science=Vestnik Rossiyskogo universiteta drizbu narodov. Seriya Politologoya. 2025;27(3):417–429. (In Russ.). DOI 10.22363/2313-1438-2025-27-3-417-429.
7. Smorgunov L. V., ed. Social networks: power, communication, and behavioral srategies. Moscow: Aspect press; 2025. 352 p. (In Russ.). ISBN 978-5-7567-1381-7.
8. Dridze T. M. Textual activity in the structure of social communication. Problems of semiosociopsychology. Moscow: Nauka; 1984. 268 p. (In Russ.).
9. Dridze T. M. Two new paradigms for social cognition and social practice. In: Social communication and social management in ecoanthropocentric and semiosociopsychological paradigms: in 2 books. Book 1. Moscow: IS RAN; 2000. P. 5–42. (In Russ.).
10. Adamyants T. Z. Social meanings as a subject of ciological analysis. Sociological Studies=Sociologicheskie issledovaniya. 2021;(9):16–25. (In Russ.). DOI 10.31857/S013216250015252-0.
11. Adamyants T. Z. Meanings and semantic nuances on open internet platforms as a subject of sociological research (using the example of patriotic blogs on “Zen”). Sociological science and social practice=Sociologicheskaja nauka i social’naja praktika. 2023;11(4):204–220. (In Russ.). DOI 10.19181/snsp.2023.11.4.9.
12. Konstantinovsky D. L., Popova E. S., Kuznetsov I. S., Kuznetsov R. S. Digital technologies and big data in sociological research: concept, methodology, and opportunities. World of Russia=Mir Rossii. 2025;34(1):144–160. (In Russ.). DOI 10.17323/1811-038X-202534-1-144-160.
13. Mikhaylenok O. M., Shchenina O. G. Humanitarian expertise of digitalization: a political aspect. Socio-humanitarian knowledge=Social’no-gumanitarny’e znaniya. 2022;(5):130–134. DOI 10.34823/SGZ.2022.5.518906. (In Russ.).
14. Tarshis E. Y. Content analysis. In: Osipov G. V., Moskvichev L. N., eds. Sociological dictionary. Moscow: Norma; 2008. P. 192–194. (In Russ.).
15. Adamyants T. Z. The method of intentional (motivational-targeted) analysis as a tool of social cognition. Sociology: methodology, methods, mathematical modeling (Sociology: 4M)=Sociologiya: metodologiya, metody’, matematicheskoe modelirovanie (Sociologiya: 4M). 2025;(61):259–286. (In Russ.). DOI 10.19181/4m.2025.34.2.7.
16. Abulkhanova-Slavskaja K. A. Strategy of life [Strategiya zhizni]. Moscow: Mysl’; 1991. 299 p. (In Russ.). ISBN 5-244-00380-1.
17. Alexander J. The meanings of social life: cultural sociology. Moscow: Praksis; 2013. 640 p. (In Russ.). ISBN 978-5-901574-96-6.
18. Leontiev D. A. Psychology of meaning [Psixologiya smy’sla]. Moscow: Smy’sl; 1999. 487 p. (In Russ.). ISBN 5-89357-062-6.
19. Toshchenko Zh. T. Meanings as a qualitative and essential characteristic of the sociology of Life. Humanities of the South of Russia=Gumanitarij Yuga Rossii. 2017;6(5):13–28. (In Russ.) DOI 10.23683/2227-8656.2017.5.1.
20. Schutz A. Selected works: the world sanctified by meaning. Comp. and trans. by N. M. Smirnova. Moscow: ROSSPE’N; 2004. 1054 p. (In Russ.). ISBN 5-8243-0513-7.
21. Yakovlev A. M. Social value. In: Osipov G. V., Moskvichev L. N. ed. Sociological dictionary. Moscow: Norma; 2008. P. 558–559. (In Russ.).
22. Peirce Ch. Collected papers. Vol. 6. Cambridge, MA: The Belknap press of Harvard Univ. press; 1956.
23. Gurvich F. M. Methods and procedures for obtaining expert information (Part 1). Economics and mathematical methods=Ekonomicheskie i matematicheskie metodu. 1973;IX(5):962–975. (In Russ.).
24. Lapin N. I. The humanitarian choice of the Russian population and the focus of Russian sociology. Sociological Studies=Sociologicheskie issledovaniya. 2016;(5):23–34. (In Russ.).
25. Osipov G. V., ed. Russian society and the state in a pandemic: socio-political situation and demographic development of the Russian Federation in 2020. Moscow: Perspektiva; 2020. 532 p. (In Russ.). ISBN 978-5-905790-48-5. DOI 10.38085/978-5-905790-48-5-20201-532.
26. Gulevich O. A. Psychology of intergroup relations [A Textbook for universities, 2nd ed.]. Moscow: Yurajt; 2025. 345 p. ISBN 978-5-534-10719-7. [website]. Available at: https://urait.ru/index.php/book/psihologiya-mezhgruppovyh-otnosheniy-563443?ysclid=mhac ipvf9y194382124. (accessed: 07.03.2026).
27. Vinokurova S. P. Patriotism. In: Sociology: encyclopedia. Minsk: Knizhny’j dom; 2003. P. 713. (In Russ.).
Article
Received: 30.03.2026
Accepted: 25.06.2026
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Harvard
Adamyants, T. Z. (2026) ’Communication interactions on open Internet platforms as a significant factor in social adaptation to the diverse meanings of the socio-cultural environment’, Sociologicheskaja nauka i social’naja praktika, 14(2), pp. 24-41. doi: https://doi.org/10.19181/snsp.2026.14.2.2.
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SOCIOLOGY OF COMMUNICATION
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